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    roww
    Instagram DM automation

    Convert Instagram DMs and comments into booked appointments.

    We set up an AI system that replies to every Instagram DM, story reply, and comment in seconds — qualifies the lead, then books them straight into your calendar.

    See real results
    Live

    @laura.mtz

    via Instagram

    Saw your reel on lip filler — how much and do you have anything next week?

    Just now

    roww · AIreplied in 4s

    Hi Laura! Lip filler starts at €290. I have Tuesday 5pm or Wednesday 11am free — shall I book you in?

    What roww does on Instagram

    Turn every Instagram message into revenue.

    Reply to DMs in seconds

    Every DM, story reply and mention gets an instant, on-brand answer — no more 12-hour delays.

    Auto-book from a DM

    Turn Instagram conversations directly into confirmed appointments in your calendar.

    Comment-to-DM flows

    Reply to comments on your reels and posts, then move the lead into a private DM sale.

    Use Cases

    Built for high-ticket service businesses.

    Aesthetic & dental clinics

    Capture every treatment inquiry from your reels and stories — and book them while intent is hot.

    High-ticket coaching & services

    Qualify DM leads, send pricing, and book strategy calls without a single manual reply.

    Story-driven campaigns

    Run promotions in stories with automated DM responses for everyone who replies.

    Lead recovery

    Re-engage anyone who DM'd but didn't book, with a polite, on-brand follow-up sequence.

    Your Instagram DMs are full of revenue.

    Book a free 20-minute call — we'll show you how roww turns your DMs into booked clients.