This Privacy Policy explains how ROWW ("we", "us", "our") collects, uses, and protects information when you visit rowwai.com or use our AI lead automation services. We aim to be transparent and to comply with the EU General Data Protection Regulation (GDPR) and similar privacy laws worldwide.
1. Data we collect
- Form submissions: name, email, phone, company, and any details you share when booking a call, requesting a callback, or contacting us.
- Account data: if you create an account, your login credentials and profile information.
- Usage data: pages visited, clicks, time on page, referrer, and similar product analytics.
- Technical data: IP address, browser type, device type, operating system, and approximate location derived from IP.
- Cookies and similar technologies: see our Cookie Policy for details.
2. Why we collect it
- To provide and operate our services (e.g. respond to your inquiry, book your call).
- To improve our product, performance, and user experience.
- To send relevant marketing and follow-up communications (you can opt out at any time).
- To comply with legal obligations and protect against fraud or abuse.
3. Third parties we use
We rely on the following processors and analytics providers, each with their own privacy practices:
- Google Analytics — website analytics.
- Microsoft Clarity — session analytics and heatmaps.
- Supabase — backend, database, and authentication.
- Cal.com — scheduling and call bookings.
- Meta Pixel — advertising and conversion tracking.
- Google Ads — advertising and conversion tracking.
We do not sell your personal data.
4. Your GDPR rights
If you are in the EU/EEA or UK, you have the right to:
- Access the personal data we hold about you.
- Request correction or deletion of your data.
- Receive a portable copy of your data.
- Object to or restrict certain processing, including direct marketing.
- Withdraw consent at any time, where processing is based on consent.
- Lodge a complaint with your local data protection authority.
To exercise any of these rights, email us at hello@rowwai.com.
5. Data retention
We retain personal data for as long as needed to provide the service and for legitimate business purposes. Our default retention period is 24 months from the last interaction, after which data is deleted or anonymized unless we are required to retain it longer for legal or accounting reasons.
6. International transfers
ROWW operates globally. Your data may be processed in countries outside the European Economic Area, including the United States, where some of our service providers are based. When we transfer data internationally, we rely on appropriate safeguards such as Standard Contractual Clauses.
7. Security
We apply industry-standard technical and organizational measures to protect your data, including encryption in transit and access controls. No system is 100% secure, but we work to keep your information safe.
8. Children
Our services are intended for businesses and adults. We do not knowingly collect data from children under 16.
9. Changes to this policy
We may update this Privacy Policy from time to time. The "Last updated" date above reflects the most recent version.
10. Contact us
For any privacy questions or data requests, contact us at hello@rowwai.com.