Al Haya Investment Automates Buyer Qualification and Increases Property Viewings

Goals

• •Automatically qualify buyer intent before engaging sales agents
• •Increase the number of serious property viewings scheduled
• •Reduce time wasted on low-intent inquiries

Al Haya Investment is a real estate company based in Riyadh, dealing in residential and commercial properties. The company receives a high volume of inquiries through WhatsApp and social media but found that a majority of these were from unqualified or low-intent prospects, consuming valuable time from their sales team.

The problem: Too many unqualified leads, not enough serious buyers

• Sales agents spent the majority of their time on inquiries that never converted.
• No systematic way to assess buyer intent or budget before engaging.
• Scheduling property viewings was manual and often resulted in no-shows.
• High-value buyers received the same slow response as casual browsers.

Automated WhatsApp Qualification Flows

roww implemented a structured qualification flow that assessed every inquiry for budget, property type preference, timeline, and buying intent before involving a sales agent.

• •Budget range identification
• •Property type and location preference
• •Timeline and urgency assessment

Lead Scoring and Prioritization

Each lead received an automated score based on their qualification responses. High-scoring leads were routed directly to senior agents, while lower-intent inquiries received automated nurturing.

• •Intent-based lead scoring
• •Priority routing to senior agents
• •Automated nurturing for lower-intent leads

Automated Viewing Scheduling

Qualified buyers could schedule property viewings directly through the chat, with automated confirmations and reminders to reduce no-shows.

• •In-chat viewing scheduler
• •Automated confirmation messages
• •Reminder sequences before viewings

Results

• •Qualified lead rate increased by 65%.
• •Scheduled property viewings doubled compared to the previous quarter.
• •Time spent on unqualified leads reduced by 50%.
• •Sales agent productivity improved significantly with focus on high-value prospects.
• •No-show rate for property viewings decreased by 30%.