Cleanox Doubles Conversion Rate From Service Inquiries With roww

Goals

• •Instantly respond to service inquiries across all channels
• •Guide customers through service selection without human intervention
• •Automate booking confirmation and follow-up

Cleanox is a home services platform in Riyadh offering cleaning, maintenance, pest control, and other household services. The business receives inquiries for multiple service categories through WhatsApp, phone, and their website. Managing and converting these diverse inquiries efficiently was a major challenge.

The problem: Too many services, too few conversions

• Customers often abandoned inquiries due to slow or incomplete responses.
• The team struggled to manage inquiries across multiple service categories simultaneously.
• No automated system existed to guide customers to the right service and complete a booking.
• Follow-up on incomplete bookings was inconsistent at best.

Instant Multi-Channel Responses

roww enabled Cleanox to respond to every inquiry within 30 seconds across WhatsApp, phone, and web chat, providing immediate service information and pricing.

• •WhatsApp instant replies
• •Website chat automation
• •Phone inquiry capture and response

Automated Service Selection Flows

Customers were guided through an interactive flow that identified their specific service need, property size, preferred schedule, and location before presenting a quote.

• •Service category identification
• •Property details collection
• •Instant quote generation

Seamless Booking and Confirmation

Once a customer selected their service and confirmed the quote, booking was completed automatically with instant confirmation and calendar scheduling.

• •One-tap booking confirmation
• •Automated calendar scheduling
• •Service provider assignment

Follow-Up and Re-Engagement

Customers who didn't complete their booking received personalized follow-up messages, while past customers received automated service reminders.

• •Abandoned booking recovery
• •Recurring service reminders
• •Post-service feedback collection

Results

• •Conversion rate from inquiry to booked service doubled.
• •Response time dropped from over 4 hours to under 30 seconds.
• •Completed bookings increased by 90%.
• •Customer satisfaction improved with faster, more consistent service.
• •The team scaled operations without adding additional staff.