Cleenoo Increases Booked Cleaning Services by 2.5x With Automated Lead Capture

Goals

• •Capture every inbound lead from ads and organic inquiries
• •Respond instantly to reduce drop-off rates
• •Automate the qualification and booking process end-to-end

Cleenoo is a cleaning services platform based in Saudi Arabia, connecting customers with trusted cleaning professionals. The business generates leads through paid advertising and inbound inquiries across WhatsApp, Instagram, and their website. As demand grew, the team found it increasingly difficult to respond quickly and convert leads into booked services.

The problem: Leads were slipping through the cracks

• Ad-generated leads weren't receiving timely responses, causing high drop-off rates.
• Manual qualification was inconsistent and time-consuming.
• The team couldn't handle the volume during peak hours, resulting in lost bookings.
• No systematic follow-up process existed for leads that didn't convert immediately.

Automated Lead Capture From Every Channel

roww integrated with Cleenoo's ad campaigns and messaging platforms to capture every lead automatically and initiate a conversation within seconds.

• •Meta ads integration for instant lead capture
• •WhatsApp and Instagram auto-response
• •Website chat automation

Instant Response System

Every inquiry received a personalized response within seconds, providing service information, pricing, and availability without any human involvement.

• •Sub-45-second response times
• •Personalized service recommendations
• •24/7 availability

Qualification and Booking Flows

Leads were guided through an automated qualification flow that identified their service needs, preferred schedule, and location before booking them directly.

• •Service type selection
• •Schedule preference collection
• •Automated booking confirmation

Recovery and Re-Engagement

Leads who didn't complete the booking process received targeted follow-up messages, significantly improving conversion rates.

• •Abandoned booking recovery
• •Scheduled re-engagement messages
• •Promotional offers for hesitant leads

Results

• •Booked cleaning services increased by 2.5x in the first quarter.
• •Response time dropped from an average of 3 hours to under 45 seconds.
• •Lead-to-booking conversion rate improved by 140%.
• •The team reduced manual response workload by 70%.
• •Customer acquisition cost decreased due to higher conversion efficiency.