Restaurant
La Terraza Increases Reservations by 40% With Automated Chat Responses
Miguel L., Owner, La Terraza Barcelona
+40%
reservations
<30s
response time
+25%
customer engagement
Goals
- •Respond to reservation inquiries instantly during busy hours
- •Automate the reservation booking process through chat
- •Reduce missed messages on Instagram and WhatsApp
La Terraza is a popular restaurant in Barcelona known for its Mediterranean cuisine and rooftop dining experience. The restaurant receives a high volume of reservation requests through Instagram DMs and WhatsApp, especially during weekends and holidays. With the kitchen and front-of-house staff focused on service, responding to digital inquiries in a timely manner was nearly impossible.
The problem: Busy service, missed reservations
- During peak hours, Instagram and WhatsApp messages went unanswered for hours.
- Potential diners would book at competing restaurants when they didn't receive a response.
- Manual reservation management through chat was chaotic and error-prone.
- No system existed to confirm reservations or send reminders to reduce no-shows.
Automated Responses on Instagram and WhatsApp
roww enabled instant automated replies to every reservation inquiry on Instagram and WhatsApp, providing menu information, availability, and booking options within seconds.
- •Instagram DM automation
- •WhatsApp instant replies
- •Menu and availability information
In-Chat Reservation Booking
Customers could complete their reservation directly within the chat conversation, selecting their preferred date, time, party size, and any special requests.
- •Date and time selection
- •Party size and seating preference
- •Special request handling
Confirmation and Reminder System
Every booked reservation received an automatic confirmation message, followed by a reminder 24 hours before the booking to reduce no-shows.
- •Instant reservation confirmation
- •24-hour advance reminders
- •Easy cancellation and rescheduling
Results
- •Reservations increased by 40% within the first two months.
- •Response time dropped from several hours to under 30 seconds.
- •Customer engagement on Instagram improved by 25%.
- •No-show rate decreased with automated reminders.
- •Staff could focus entirely on in-house service without worrying about digital inquiries.
"During a busy Friday night, the last thing we can do is check Instagram messages. roww handles every inquiry instantly and books the table for us. We've seen a 40% jump in reservations since we started."
Miguel L.
Owner, La Terraza Barcelona
Company
La Terraza Barcelona
Industry
Restaurant
Location
Barcelona